Business communication and character/ by Newman, Amy.
Material type:
TextPublication details: Boston, MA : Cengage Learning, Inc., 2023.Edition: 11th edDescription: xv, 562 pages : col. illus. ; 28 cmISBN: - 9780357718131
- Ref 658.45 N46b 2023
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Books
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ASCOT Library - Zabali Campus Reference | Reference | Ref 658.45 N46b 2023 (Browse shelf(Opens below)) | Available | Ref6584504708 |
Includes glossary and index.
Part 1: Communicating Character and Building Business Relationships 2 -- 1. Introduction to Business Communication and Character 2 -- 2. Team and Interpersonal Communication 32 -- 3. Communicating Across Differences 72 -- Part 2: Developing Your Business Writing Skills 112 -- 4. Writing and Designing 112 -- 5. Improving Your Writing Style 150 -- Part 3: Crafting Written Messages 188 -- 6. Neutral and Positive Messages 188 -- 7. Persuasive Messages 216 -- 8. Bad-News Messages 250 -- Part 4: Preparing Data and Writing Reports 284 -- 9. Managing and Visualizing Data 284 -- 10. Writing Reports 320 -- Part 5: Developing and Delivering Presentations and Visuals 360 -- 11. Developing Presentations and Visuals 360 -- 12. Delivering Presentations 388 -- Part 6: Presenting Yourself for Employment 422 -- 13. Writing for the Job Search 422 -- 14. Interviewing and Landing the Job 460
"Discover how your communication conveys your character -- or who you are as a person -- as you learn to make effective written and oral communication choices in your professional and personal life. Master your own natural, conversational style to earn trust and respect, to differentiate yourself in your career, or to gather funding. This edition addresses today's most important business communication concepts as new self-reflection questions help you develop a deeper understanding of yourself to better communicate and reach personal and professional goals. A new communication model emphasizes character check, audience analysis, message and medium (CAM) within in-person, online or social media communication. Intriguing examples from real companies illustrate principles at work. You also learn to communicate within a team, resolve conflict and maximize the latest communication and collaboration technology tools. MindTap digital tools help you further refine your communication skills." -- Provided by publisher
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