Applied business tools and technology in tourism /

Applied business tools and technology in tourism / authored and edited by 3G E-learning LLC, USA. - 2nd ed. - New York, NY : 3G E-Learning LLC, c2023. - ix, 411 pages : illus. (chiefly col.) ; 26 cm + 1 DVD

Includes bibliographical references and index.

Features:
Full color book plus DVD.--
Over 100 hours interactive e-lectures, quiz and videos in DVD.--
DVD has many useful features for teachers to teach with digital resources in classroom.

Chapter 1. Introduction to tourism industry. --
Chapter 2. Strategic tools and methods to promoting tourism. --
Chapter 3. Managing cultural tourism. --
Chapter 4. Tourism marketing and advertising. --
Chapter 5. Tourism demand forecasting. --
Chapter 6. Safety and security issues in tourism. --
Chapter 7. Crisis management in tourism. --
Chapter 8. Sustainable tourism and information technology.

"The book explains the gaps between tourism business and ICT influence and suggests measures to fill the gaps in tourism enterprises. Strategically, the aim of the book is to integrate ICT with tourism that will enable more accessibility, visibility of information, availability of variety of products and satisfaction." --Provided by publisher

9781984679581


Business planning.
Management -- Statistical methods.

Ref 658.4013 Ap58a 2023