Entrepreneurship /

Entrepreneurship / - 4th ed. - New York, NY : 3G E-Learning LLC, USA , c2023. - xii, 355 pages : col. illus. ; 26 cm.

Includes bibliographical references and index.

Contents:
Section 1. Developing a business plan. --
Unit 1. Development of business plan. --
Unit 2. Fundamental of market. --
Unit 3. Marketing mix. --
Unit 4. Products and services in the market. --
Section 2. Implementing a simple business. --
Unit 5. Business implementation --
Unit 6. Business ideas and resources for entrepreneurs. --
Unit 7. Income statement and balance sheet. --
Unit 8. Business strategies for sustainable development. --
Unit 9. Entrepreneurship as innovation and problem solving. --
Unit 10. Resource mobilization.

9781984680471


Entrepreneurship.

Ref 338.04 En86e 2023