000 -LEADER |
fixed length control field |
00538pam a22001814a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0887309860 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
100 1# - MAIN ENTRY--AUTHOR NAME |
Personal name |
Zyman, Sergio. |
245 14 - TITLE STATEMENT |
Title |
The end of marketing as we know it / |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication |
New York : |
Name of publisher |
HarperBusiness, |
Year of publication |
c1999. |
300 ## - PHYSICAL DESCRIPTION |
Number of Pages |
xvii, 247 p. ; |
Other physical details |
Illustrations |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical Term |
Marketing. |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.loc.gov/catdir/description/hc044/99026144.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1308/99026144-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |