The Effective Use of Market Research (Record no. 1679)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00392nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749427726 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Birn, Robin J. |
| 245 ## - TITLE STATEMENT | |
| Title | The Effective Use of Market Research |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | Kogan Page |
| Year of publication | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi.; 0126 pages |
| Other physical details | illustrations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Research & Analysis |
| -- | Marketing Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | ASCOT Library - Zabali Campus | ASCOT Library - Zabali Campus | Reference | 30/10/2019 | 658.83 | 0126 | Books |