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Rattan Products: Strategic Promotion of Barangay Ditale, Dipaculao, Aurora (Record no. 5182)

MARC details
000 -LEADER
fixed length control field 01633nam a22001577a 4500
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Andrada, Noel A. et. al.
245 ## - TITLE STATEMENT
Title Rattan Products: Strategic Promotion of Barangay Ditale, Dipaculao, Aurora
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Aurora
Name of publisher ASCOT
Year of publication 2023
300 ## - PHYSICAL DESCRIPTION
Other physical details col. illus.
Number of Pages xiii, 69 pages:
500 ## - GENERAL NOTE
General note Bachelor of Science in Forestry
520 ## - SUMMARY, ETC.
Summary, etc Abstract<br/><br/>This research study was conducted from October to December 2022. Interview and survey-questionnaires were used in obtaining the data. The respondents were 14 rattan-makers residing at Barangay Ditale, Dipaculao, Aurora, and two (2) major customers. The results show that the most common rattan species used in product and furniture-making were Tumalin (Calamus mindorensis Becc.) and Palasan (Calamus merrillii Bec.). The main criteria in choosing rattan material for furniture and handicrafts production were flexible and strength. The rattan-makers experienced different challenges in promoting their products such as lack of laborers and lack of financial support. On the other hand, the most effective promotional strategy for their rattan business is personal selling and word of mouth. Most of them utilized social media platforms such as Youtube, telegram and messenger to reach other possible customers in distant places. In terms of the products sold, it shows that most of their customers are within the locality. According to costumer's preference, the most noticeable quality of rattan is strong and eco-friendly as they are satisfied with their purchase.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Rattan products
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Callos, Joyvelyn D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Uclos, Kryz-Anne B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Continuing Resources
Holdings
Collection code Home library Current library Date acquired Source of acquisition Accession Number Koha item type
Thesis ASCOT Library - Zabali Campus ASCOT Library - Zabali Campus 16/10/2023 Turned-over 5182 C1 Continuing Resources
Thesis ASCOT Library - Zabali Campus ASCOT Library - Zabali Campus 16/10/2023 Turned-over 5182 C2 Continuing Resources