| 000 -LEADER |
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| fixed length control field |
02722nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250226143941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250226b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780357718803 |
| 040 ## - CATALOGING SOURCE |
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| Language of cataloging |
eng |
| Transcribing agency |
ASCOT Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Ref 658.022 L85s 2023. |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Longenecker, Justin G. |
| Relator code |
author. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Small business management: |
| Remainder of title |
launching & growing entrepreneurial ventures / |
| Statement of responsibility, etc |
by Justin G. Longenecker [and three others]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
20th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, MA : |
| Name of publisher, distributor, etc |
Cengage Learning, Inc., |
| Date of publication, distribution, etc |
2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 712 pages : |
| Other physical details |
col. illus. ; 28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The Entrepreneurial Life. -- <br/>2. Integrity, Ethics and, Social Entrepreneurship. -- <br/>3. Starting a Small Business. -- <br/>4. Franchising and Buyouts. -- <br/>5. The Family Business. -- <br/>6. Visualizing the Dream: The Business Model and Business Plan -- <br/>7. The Marketing Plan. -- <br/>8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors. -- <br/>9. The Location Plan. -- <br/>10. Understanding a Firm's Financial Statements. -- <br/>11. Forecasting Financial Requirements. -- <br/>12. A Firm's Sources of Financing. -- <br/>13. Planning for the Harvest. -- <br/>14. Building Customer Relationships. -- <br/>15. Product and Supply Chain Management. -- <br/>16. Pricing and Credit Decisions. -- <br/>17. Promotional Planning. -- <br/>18. Global Opportunities for Small Business. -- <br/>19. Professional Management and the Small Business. -- <br/>20. Managing Human Resources. -- <br/>21. Managing Operations. -- <br/>22. Managing the Firm's Assets. -- <br/>23. Managing Risk in the Small Business. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business. Expanded coverage of the business plan highlights the Business Model Canvas while updates in financial statement coverage focus on the needs of small business owners. This edition remains as engaging and practical as the first edition that inspired the market more than 50 years ago." -- Provided by publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Petty, J. William. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Palich, Leslie E. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Hoy, Frank. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
author. |
| Personal name |
Petty, J. William. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
author. |
| Personal name |
Palich, Leslie E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Relator code |
author. |
| Personal name |
Hoy, Frank. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
