Essentials of marketing management / (Record no. 5859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02028nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250911165447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250911b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788194975403 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | ASCOT College Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Ref 658.8 N15e 2023. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | author. |
| Personal name | Nandy, Mithun. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing management / |
| Statement of responsibility, etc | by Mithun Nandy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi, India : |
| Name of publisher, distributor, etc | Crescent Publishing Corporation, |
| Date of publication, distribution, etc | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 251 pages : |
| Other physical details | illus. ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1: Introduction -- <br/>Chapter 2: Marketing environment and its marketing mix -- <br/>Chapter 3: Market segmentation -- <br/>Chapter 4: Consumer behavior -- <br/>Chapter 5: Marketing organisation and planning -- <br/>Chapter 6: Marketing information system -- <br/>Chapter 7: Marketing research -- <br/>Chapter 8: Product decision -- <br/>Chapter 9: Product related decision and strategies --<br/>Chapter 10: Pricing decisions -- <br/>Chapter 11: Channels of distribution decisions -- <br/>Chapter 12: Marketing communication -- <br/>Chapter 13: Promotion decision-I -- <br/>Chapter 14: Promotion decision-II. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book will serve the purpose of a guide book to the students of under graduate (UG) and post graduate (PG) courses such as : Bachelor's Degree in Business Administration (BBA); Master's Degree in Business Administration (MBA); and Post Graduate Diploma in Business Administration (PGDBA). The above academic as well as professional courses which offered by reputed universities world-wide, up-to-date syllabus/curriculum have been considered while designing the contents in this book and hence the academic fraternities can refer this book to serve the purpose of a fundamental subject paper. All the up-to-date topics have been incorporated to make the book more versatile and hence will be of considered value to the students as well." -- Provided by author. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing — Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | ASCOT Library - Zabali Campus | ASCOT Library - Zabali Campus | Reference | 01/09/2025 | Regular Fund | Ref 658.8 N15e 2023. | Ref6588004760 | 11/09/2025 | 11/09/2025 | Books |