Hospitality marketing: (Record no. 6022)

MARC details
000 -LEADER
fixed length control field 03045nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781032030265
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Ref 647.94 D67h 2023.
100 ## - MAIN ENTRY--AUTHOR NAME
Relator code author.
Personal name Dogan, Gursoy.
245 ## - TITLE STATEMENT
Title Hospitality marketing:
Remainder of title principles and practices /
Statement of responsibility, etc by Gursoy Dogan, Francis Buttle, and David Bowie.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Abingdon, Oxon :
Name of publisher Routledge,
Year of publication c2023.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 402 pages :
Other physical details col. figs. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents: <br/>Part A: Introduction<br/>1. Introduction to Hospitality Marketing. -- <br/>Part B: Pre-Encounter Marketing. -- <br/>2. Marketing Research. -- <br/>3. Understanding and Segmenting Customers. -- <br/>4. Competitive Strategies. -- <br/>5. Developing the Hospitality Experience. -- <br/>6. Locating the Offer. -- <br/>7. Pricing the Offer and Revenue Management. -- <br/>8. Distributing the Offer. -- <br/>9. Communicating the Offer. -- <br/>Part C: Encounter Marketing. -- <br/>10. Managing the Physical Environment. -- <br/>11. Managing the Service Processes. -- <br/>12. Managing Customer-Contact Employees. -- <br/>Part D: Post Encounter Marketing. -- <br/>13. Measuring and Managing Customer Satisfaction and Word-of-Mouth (WOM). -- <br/>14. Relationship Marketing. -- <br/>Part E: The Marketing Plan. -- <br/>15. Marketing Planning.
520 ## - SUMMARY, ETC.
Summary, etc "Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.<br/><br/>The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:<br/><br/>-New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketing.<br/>-New extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experience.<br/>-Updated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram content.<br/>-New/updated international case studies including many more from Asian and African destinations.<br/><br/>This book is written specifically for students taking marketing modules within hospitality courses and is a valuable resource to promote learning."--Provided by publisher.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code author.
Personal name Buttle, Francis.
700 ## - ADDED ENTRY--PERSONAL NAME
Relator code author.v
Personal name Bowie, David.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Accession Number Koha item type
    Reference ASCOT Library - Zabali Campus ASCOT Library - Zabali Campus Reference 16/07/2026 Regular Fund Ref 647.94 D67h 2023. Ref6479404919 Books