ASCOT Library Zabali Campus

Part one: economic development and entrepreneurship – Part two: business opportunities in small business. – Part three: planning, organizing and managing the enterprise. – Part four : financial, production and marketing aspects – Part five: people-oriented entrepreneurship.

"This textbook on basic or introductory entrepreneurship has been written for those who are planning to put up their own small businesses. You will find this book helpful and an effective guide as well as a source of inspiration. It contains much information –business planning, project feasibility study, code of ethics for business, and stories of rags-to-riches entrepreneurs, among others –which will be very useful not only as theoretical education, but also for practical purposes.
Just like all my other eleven books, this one has been written in simple, clear and concise language which college students can easily understand. As a writer, I have always impressed upon my student readers the importance of social responsibility. To me, the acquisition of knowledge and skills – no matter how excellent they are – has no social value if these are used for personal interests only. The ultimate benefits of knowledge and skills must seep down to the level of the masses. This is the true essence of education, particularly in a society where there is a widening gap between the rich and the poor.
This author wishes to extend his appreciation to all the writers of the materials used in this book. As always, I remain thankful to the librarians of the Thomas Jefferson Library and Lyceum of the Philippines."