TY - BOOK AU - Preston,Chris TI - Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions T2 - Wiley event management series SN - 9780470891070 (cloth : alk. paper) U1 - 659 PY - 2012/// CY - USA PB - John Wiley & Sons, Inc. KW - Special events ER -