TY  - BOOK
AU  - Taylor,James Walter
TI  - Marketing planning
SN  - 0132420589
U1  - 658.8/02 
PY  - 1997///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Marketing - - Planning - - Handsbook, Manuals, etc
N1  - Includes index
ER  -