TY  - BOOK
AU  - Amazona, Janeva B.
AU  - Amazona, Joyce Ann B.
AU  - Balbuena, Chelsie Iana M.
AU  - Buencamino, Ian L.
AU  - Duaso, Januar R.
AU  - Pimentel, Mary Juliet A.
AU  - Rivera, Aldrin A.
AU  - Sampayan, Angela DG.
TI  - Customer feedback analysis from trip advisor of selected restaurants in Baler, Aurora
PY  - 2023///
CY  - Aurora
PB  - ASCOT
KW  - Customer satisfaction
KW  - TripAdvisor
KW  - Restaurant business
KW  - Feedback analysis
N1  - Bachelor of Science in Hospitality Management
N2  - Abstract:

This study serves as an open guide for the hospitality industry to better understand consumer feedback analysis. It assists and fills a gap in this study field of study by offering information on how to incorporate customer input into the marketing strategy. Enabling people to comprehend how the usage of customer feedback analysis may affect customer decisions and judgement, while also serving as a manual for aspiring entrepreneurs. The study focuses on customer feedback analysis may affect customer decisions and judgement, while also serving as a manual for aspiring entrepreneurs. the study focuses on customer feedback analysis in chosen restaurants in Baler, Aurora, as discover on TripAdvisor. In this study, the research design used textual  analysis to evaluate customer feedback on selected restaurants in Baler, Aurora. Using this strategy, the study analyzed and interpreted restaurant customers' comments and feedback on TripAdvisor about their restaurant selected decisions.

Additionally, the outcomes of this study are likely to assist local restaurants in Baler, Aurora in improving their dining experiences for future customers. Understanding the effects of online comments and feedback on customer satisfaction allows policymakers and stakeholders in the food industry to make more informed decisions regarding marketing strategies, consumer engagement, and service improvement
ER  -