TY  - BOOK
AU  - Rodgers, Dustin.
TI  - Essentials of strategic management
SN  - 9781639896660
U1  - Ref 658.40 R61e 2023 
PY  - 2023///
CY  - Brooklyn, NY : 
PB  - States Academic Press , 
KW  - Executive management
KW  - Strategic management
KW  - Strategic planning
KW  - Management
KW  - Business planning
N1  - Includes bibliographical references and index; Chapter 1. What is strategic management? --
Chapter 2. Processes of strategic management --
Chapter 3. Strategic analysis --
Chapter 4. Strategy implementation --
Chapter 5. Business strategies --
Chapter 6. Marketing strategies
ER  -