TY  - BOOK
AU  - Nandy, Mithun.
TI  - Essentials of marketing management / 
SN  - 9788194975403
U1  - Ref 658.8 N15e 2023. 
PY  - 2023///
CY  - New Delhi, India : 
PB  - Crescent Publishing Corporation, 
KW  - Marketing — Management
KW  - Strategic planning
KW  - Product management
N1  - Chapter 1: Introduction -- 
Chapter 2: Marketing environment and its marketing mix -- 
Chapter 3: Market segmentation -- 
Chapter 4: Consumer behavior -- 
Chapter 5: Marketing organisation and planning -- 
Chapter 6: Marketing information system -- 
Chapter 7: Marketing research -- 
Chapter 8: Product decision -- 
Chapter 9: Product related decision and strategies --
Chapter 10: Pricing decisions --     
Chapter 11: Channels of distribution decisions -- 
Chapter 12: Marketing communication -- 
Chapter 13: Promotion decision-I -- 
Chapter 14: Promotion decision-II
N2  - "This book will serve the purpose of a guide book to the students of under graduate (UG) and post graduate (PG) courses such as : Bachelor's Degree in Business Administration (BBA); Master's Degree in Business Administration (MBA); and Post Graduate Diploma in Business Administration (PGDBA). The above academic as well as professional courses which offered by reputed universities world-wide, up-to-date syllabus/curriculum have been considered while designing the contents in this book and hence the academic fraternities can refer this book to serve the purpose of a fundamental subject paper. All the up-to-date topics have been incorporated to make the book more versatile and hence will be of considered value to the students as well." -- Provided by author
ER  -