3G E-Learning LLC. editor. text New York, NY 3G E-Learning LLC, USA c2023 4th ed. monographic eng

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xii, 355 pages : col. illus. ; 26 cm. Contents: Section 1. Developing a business plan. -- Unit 1. Development of business plan. -- Unit 2. Fundamental of market. -- Unit 3. Marketing mix. -- Unit 4. Products and services in the market. -- Section 2. Implementing a simple business. -- Unit 5. Business implementation -- Unit 6. Business ideas and resources for entrepreneurs. -- Unit 7. Income statement and balance sheet. -- Unit 8. Business strategies for sustainable development. -- Unit 9. Entrepreneurship as innovation and problem solving. -- Unit 10. Resource mobilization. Includes bibliographical references and index. Entrepreneurship Ref 338.04 En86e 2023 9781984680471 260611 20260611083330.0 eng