Bachelor of Science in Hospitality Management

Abstract:

This study, which analyzes the Aurora Day Celebration 2023, is mainly concerned with its cultural and socio-economic significance. The researchers used a qualitative research method to determine the respondents' answers. Those who manage the Aurora Day Celebration 2023 are the study's participants. The traditions, identity, and cultural heritage at the 2023 Aurora Day Celebration, economic benefits of the Aurora Day Celebration, festivals adapting to shifting circumstances, dynamics, and financial and external environments were ascertained and assessed by the researchers using an interview questionnaire. It was discovered that holding an event on a certain day, like the Aurora Day celebration, has a significant effect on both tourism and province's economy.