Bachelor of Science in Hospitality Management

Abstract

The researchers discussed the role of LGU Baler and LGU San Luis in using social media to promote tourism and how it affects the success of the said municipalities when they start to use social media as their marketing strategy to promote tourism of the said towns. Comparing to what does Baler and San Luis experience before when they are not using social media to promote the tourism, what LGU's bring a lot of changes and improvements to the municipalities.

This study had a total of three respondents, A respondent from the office of LGU Baler Mrs. Rica P. Del Rosario, and two respondents from the office of LGU San Luis Mr. Jerry C. Olivar (Tourism Coordinator). The researchers conducted an actual interview to the respondents with the question that are made by the researchers. The data was collected on time thanks to the cooperation of every member of this study.

The role of the LGU Baler and LGU San Luis has been discussed. Social media undeniably boost the tourism in Baler and San Luis. It may be easy to use social media as their marketing strategy to market the tourism in the town, but still, they experience disadvantages from the public that challenge them to improve the towns and give a solution right away.