ASCOT Library Zabali Campus

Part one: economic development and entrepreneurship --
Chapter 1 The Philippine economy --
Philippine economic development --
The colonial rule --
The Republic: 1946-1972 --
The Martial Law regime --
The Aquino administration --
The Ramos government --
Fundamental economic problems --
The entrepreneurial economy --
Chapter 2 The role of entrepreneurship in economic development --
Entrepreneurship defined --
Economic development and growth explained --
Development and growth theories --
The importance of entrepreneurship --
Contributions of entrepreneurs --
Participation of women --
Filipino entrepreneurial economy --
Chapter 3 The government and entrepreneurship --
Determinants of investments --
The role of the government --
Support for entrepreneurs --
Government assistance program --
Government programs for entrepreneurs --
Part two: business opportunities in small business --
Chapter 4 Characteristics of entrepreneurs --
Entrepreneur defined --
Characteristics of entrepreneurs --
Choosing the best solution --
Implementing decisions --
Concept of the Filipino entrepreneur --
Determinants of successful entrepreneurship --
Chapter 5 Small business is beautiful --
Small business defined --
Features of small business --
Differences between big and small businesses --
Advantages of a small business --
Disadvantages of a small business --
Why a small business fails --
Economic contributions of a small business --
Chapter 6 The search for business opportunities --
Entrepreneurial activities --
Business opportunities in rural communities --
Resources in the community --
SWOT analysis --
Linkages of resources --
Product life cycle --
The needs of the community --
Market research --
Location of the business --
Annex Project study --
Part three planning, organizing and managing the enterprise --
Chapter 7 Developing a business plan --
Principles of planning --
Stages of business planning --
Criteria of effective planning --
Components of business planning --
Characteristics of a sound business plan --
Obtaining the facts of a business plan --
Outline of a business plan --
Steps in business planning --
The importance of business planning --
Chapter 8 Organizing the enterprise --
The Levi's story --
Why do you go to business --
Checklist for going to business --
What is an organization --
Organizational structure --
Choosing the form of business organization --
Forms of business organization --
Cooperative: an enterprise for the poor --
The dimensions of an organizational structure --
Entrepreneurial consideration --
Put up a new enterprise or buy? --
Steps in starting a new business --
Chapter 9 Managing the enterprise --
The international harvester story --
Management defined --
Production resources --
The role of management --
Basic functions of management --
Management by objectives --
Theories of management --
Contemporary theory --
The need for risk management --
Risk and insurance management --
Part four Financial, production and marketing aspects --
Chapter 10 Financial management --
Financial management defined --
Financing the enterprise --
Cooperatives for small business --
Other sources of funds --
The need for financial management --
Developing the financial plan --
Evaluating financial performance --
Balance sheet --
Features of a good accounting system --
Basic books to keep --
Chapter 11 production of goods and services --
The nature of production --
Factors of production --
Costs of production --
Rules of production --
Relevant technology --
Produce or purchase --
How to purchase --
Inventory control --
Scheduling --
Quality control --
Productivity --
Chapter 12 Marketing for small business --
Marketing defined --
Major marketing functions --
Marketing concept vs. selling concept --
Importance of consumer service --
Marketing plan --
Developing a marketing plan --
Consumer behavior --
Introducing new products --
Promotions --
Distribution channels --
Pricing strategies --
Breakeven analysis --
Part five People-oriented entrepreneurship --
Chapter 13 Social responsibility --
Social responsibility explained --
Historical responsibility explained --
Theory of Karl Marx --
Robert Owen, the social Utopian --
The creation of wealth --
The influence of labor unions --
Theories of social responsibility --
Arguments for social responsibility --
Social responsibility to the community --
Social responsibility to the community --
Pollution in Metro Manila --
Other social responsibility --
Business ethics --
Annex A A code of ethics for business --
Chapter 14 business success through people development --
Motivating people --
Positive reinforcement --
Employees expectation --
How to get peak performance --
Features of excellent enterprises --
Success techniques of famous people --
Good character creates success --
The power of prayer --
Chapter 15 successful entrepreneurs --
Leonardo Sarao --
Leonila Dizon Sese --
Nemesio Vega --
Jack Simplot --
Soichero Honda and Masaru Ibuka --
G.R. Liyanage --
Daniel Ludwig --
Socorro Ramos --
The IBM story.

"This textbook on basic or introductory entrepreneurship has been written for those who are planning to put up their own small businesses. You will find this book helpful and an effective guide as well as a source of inspiration. It contains much information –business planning, project feasibility study, code of ethics for business, and stories of rags-to-riches entrepreneurs, among others –which will be very useful not only as theoretical education, but also for practical purposes.
Just like all my other eleven books, this one has been written in simple, clear and concise language which college students can easily understand. As a writer, I have always impressed upon my student readers the importance of social responsibility. To me, the acquisition of knowledge and skills – no matter how excellent they are – has no social value if these are used for personal interests only. The ultimate benefits of knowledge and skills must seep down to the level of the masses. This is the true essence of education, particularly in a society where there is a widening gap between the rich and the poor.
This author wishes to extend his appreciation to all the writers of the materials used in this book. As always, I remain thankful to the librarians of the Thomas Jefferson Library and Lyceum of the Philippines."
- Feliciano R. Fajardo