ASCOT Library Zabali Campus

Includes index.

Table of Contents --
Introduction 1 --
Part 1: Getting Started in Entrepreneurship 5 --
Chapter 1: Understanding Entrepreneurship 7 --
Chapter 2: Entrepreneurship in the 21st Century 25 --
Chapter 3: Preparing to Seek Opportunity 45 --
Chapter 4: Testing an Opportunity Before You Leap 61 --
Part 2: Testing the Feasibility of Your Business Concept 77 --
Chapter 5: Understanding Your Industry 79 --
Chapter 6: What Your Customers Can Tell You 95 --
Chapter 7: Designing Solutions for a New Marketplace 117 --
Chapter 8: Protecting Your Products and Services 137 --
Chapter 9: Putting Together Your Founding Team 161 --
Chapter 10: Getting Solutions to Customers: The Supply Chain 181 --
Chapter 11: Developing and Testing Your Business Model 193 --
Chapter 12: Assessing Your Initial Financial Needs 209 --
Part 3: Designing a Company 231 --
Chapter 13: Preparing a Business Plan 233 --
Chapter 14: Finding Money to Start and Grow Your Venture 257 --
Chapter 15: Starting with the Right Legal Structure 279 --
Part 4: Growing a Company 297 --
Chapter 16: Planning for Growth 299 --
Chapter 17: Developing a Marketing Strategy 333 --
Chapter 18: Making and Using Money Wisely: The Financial Plan 357 --
Chapter 19: Planning for Things That Go Bump in the Night 381 --
Part 5: The Part of Tens 397 --
Chapter 20: Ten Reasons Not to Start a Business 399 --
Chapter 21: Ten Ways to Spark Your Innovative Spirit 405 --
Index 411.

"Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers' needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age. Understand the process of starting a business, from beginning to end. Complete the necessary planning and meet legal requirements, without the headache. Get expert tips and tricks on funding your idea and bringing your product or service to market. Build the foundation you need to keep your business thriving and growing. Entrepreneurship For Dummies supports you as you travel along the road to success"