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Educational communication in development: basic concepts, theories and knowhow
by Cadiz, Maria Celeste H.
Publication:
Laguna
University of the Philippines Los Baños
1991
. xv, 160 pages :
, Chapter 1: the nature of educational communication. –
Defining educational communication. –
Elements in educational communication. –
Role of educational communication in development. –
Characteristics of educational communication. –
Historical perspectives. –
Directions for research and practice in educational communication. –
Chapter summary.
Chapter 2: the educational communication media. –
Defining media. –
Defining educational media. –
Three properties of media. –
Classifications of media. –
Functions of media in instruction. –
Selecting educational communication media. –
Potentials and limitations of specific media. –
Commonly used in development work. –
Using educational media effectively. –
Chapter summary. –
Chapter 3: Learning systems and their design. –
Nature of learning systems. –
Designing learning systems. –
The learning system plan. –
Chapter summary. –
Chapter 4: towards effective learning: theories, principles, concepts, and their application. –
Defining learning. –
Communication and learning. –
Learning theory: an overview. –
Stimulus-response theories. –
Cognitive/perception theories. –
Functional learning principles. –
Learning principles for effective communication: a run-through. –
Chapter summary. –
Chapter 5: Designing visual media. –
Planning the visual communication. –
Visual message design. –
Pictorial composition and visual design elements. –
Producing visual materials. –
Visual presentation. –
Evaluating visual media. –
Chapter summary.
Date:
1991
Availability:
Items available:
ASCOT Library - Bazal Campus
Filipiniana
[Fil 302.2 C11e 1991 c.1]
(1),
ASCOT Library - Bazal Campus
Filipiniana
[Fil 302.2 C124 1991 c.2]
(1),
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