Bachelor of Science in Hospitality Management

Abstract:

In the province of Aurora, Maria Aurora is known as a second-class municipality with a lot of crop plantations that become one of the sources of food supply. In terms of production growth, it increased especially the root crops and vegetables. Some restaurants usually get their supplies from other places to create delicious and appealing dishes. Aside from establishing a farm-to-table restaurant, one of this study's aim is to promote and support local farmers. Barangay Dikildit, Maria Aurora, Aurora is the preferred location for business since it is near the farm where the business can easily get supplies.

The business vision is to be known in Maria Aurora for providing quality meals and best restaurant experience in the year 2027. It can be achieved by being consistent with the business since it has plans of establishing its building rather than rental in the few more years of the business. Results of the survey show that ages 15-25 have the higher frequency and percentage since they are always keeping up with what's new in their society. A lot of teens and younger ones have savings from their allowances or monthly salary to try something new that will satisfy their needs. Most of them have a monthly income of below 5,000 which fits the pricing strategy of the farm-to-table business. The pricing of the business is affordable for the consumer and it will offer healthy meals where the ingredients and raw materials will come from of local farmers in Maria Aurora.

Based on the results of the study, the business is feasible and can be established. in the food industry, it's a good start to pursue this study since it will benefit a lot of people. In its offerings and idea context. it is sure to be one of the known restaurants in Maria Aurora Aurora.