ASCOT Library Zabali Campus

Includes bibliographical references and index.

Chapter 1. The sports event industry --
Chapter 2. Sports event planning and organization --
Chapter 3. Sports financial planning and control --
Chapter 4. Sports event revenue maximization and bidding process --
Chapter 5. Sports event marketing planning and implementation --
Chapter 6. Sports event sponsorship --
Chapter 7. Sports impacts and legacies --
Chapter 8. Measuring facility and event performance: a scorecard approach.

"Sports events are a positive, rewarding way to generate local business, stimolate tax coffers, and shine afegional spotlight on a host destination. As most communities are facing a harsher economic climate than they did even a year and hosting a sporting event can boost the local economy and morale. Organizing a sporting event requires a lot of preparation, logistical planning, and al key understanding of the sport itself. From sourcing a venue and enlisting a suitable number of ber of volup teers to arrange all-weather preparations and day-of logistics, a lot goes into putting together a successful event. Event manag ers provide amazing experiences for athletes and fans by bringing together the necessary employees, equipment, and facilities. This role offers many chances to resolve intriguing challenges while making an invaluable contribution to the world of sports Sport event managers deal with a plethora of issues related to planning, organizing, leading and delivering sport events. For the reason, this book is devoted to both possibilities: sports events that are events in themselves, and those that are only a segment of another, broader event

This Edition is systematically divided into Eight Chapters. The text is revised and restructured and new chapters are added in this edition. This book is important reading for all students of sport management or event management, and all practicing event managers looking to develop their professional skills. The book gives you a step by step overview of what's needed for you to host your own successful sporting event including bringing communities together, raising awareness and providing entertain- ment to participants and fans alike." -- Back cover