000			00392nam a22001457a 4500
020			_a9780749427726
082			_a658.83
100			_aBirn, Robin J.
245			_aThe Effective Use of Market Research
250			_a3rd edition
260			_aUK _bKogan Page _c1999
300			_axi.; 0126 pages _billustrations
650			_aMarketing -- Research & Analysis _aMarketing Management
942			_cBK
999			_c1679 _d1679