000 01699nam a22002297a 4500
003 OSt
005 20250905084317.0
008 250905b |||||||| |||| 00| 0 eng d
020 _a9781984679581
040 _beng
_cASCOT College Library
082 _aRef 658.4013 Ap58a 2023
245 _aApplied business tools and technology in tourism /
_cauthored and edited by 3G E-learning LLC, USA.
250 _a2nd ed.
260 _aNew York, NY :
_b3G E-Learning LLC,
_cc2023.
300 _a ix, 411 pages :
_billus. (chiefly col.) ;
_e26 cm + 1 DVD
500 _aIncludes bibliographical references and index. Features: Full color book plus DVD.-- Over 100 hours interactive e-lectures, quiz and videos in DVD.-- DVD has many useful features for teachers to teach with digital resources in classroom.
505 _aChapter 1. Introduction to tourism industry. -- Chapter 2. Strategic tools and methods to promoting tourism. -- Chapter 3. Managing cultural tourism. -- Chapter 4. Tourism marketing and advertising. -- Chapter 5. Tourism demand forecasting. -- Chapter 6. Safety and security issues in tourism. -- Chapter 7. Crisis management in tourism. -- Chapter 8. Sustainable tourism and information technology.
520 _a"The book explains the gaps between tourism business and ICT influence and suggests measures to fill the gaps in tourism enterprises. Strategically, the aim of the book is to integrate ICT with tourism that will enable more accessibility, visibility of information, availability of variety of products and satisfaction." --Provided by publisher
650 _aBusiness planning.
650 _aManagement -- Statistical methods.
942 _cBK
_2ddc
999 _c5843
_d5843