000			02028nam a22002297a 4500
003			OSt
005			20250911165447.0
008			250911b |||||||| |||| 00| 0 eng d
020			_a9788194975403
040			_beng _cASCOT College Library
082			_aRef 658.8 N15e 2023.
100			_4author. _aNandy, Mithun.
245			_aEssentials of marketing management / _cby Mithun Nandy.
260			_aNew Delhi, India : _bCrescent Publishing Corporation, _cc2023.
300			_axxviii, 251 pages : _b illus. ; _c25 cm.
505			_aChapter 1: Introduction -- Chapter 2: Marketing environment and its marketing mix -- Chapter 3: Market segmentation -- Chapter 4: Consumer behavior -- Chapter 5: Marketing organisation and planning -- Chapter 6: Marketing information system -- Chapter 7: Marketing research -- Chapter 8: Product decision -- Chapter 9: Product related decision and strategies -- Chapter 10: Pricing decisions -- Chapter 11: Channels of distribution decisions -- Chapter 12: Marketing communication -- Chapter 13: Promotion decision-I -- Chapter 14: Promotion decision-II.
520			_a"This book will serve the purpose of a guide book to the students of under graduate (UG) and post graduate (PG) courses such as : Bachelor's Degree in Business Administration (BBA); Master's Degree in Business Administration (MBA); and Post Graduate Diploma in Business Administration (PGDBA). The above academic as well as professional courses which offered by reputed universities world-wide, up-to-date syllabus/curriculum have been considered while designing the contents in this book and hence the academic fraternities can refer this book to serve the purpose of a fundamental subject paper. All the up-to-date topics have been incorporated to make the book more versatile and hence will be of considered value to the students as well." -- Provided by author.
650			_aMarketing — Management.
650			_aStrategic planning.
650			_aProduct management.
942			_2ddc _cBK
999			_c5859 _d5859