Taylor, James Walter,
Marketing planning : - Englewood Cliffs, NJ : Prentice Hall, c1997. - xx, 364 p. ; illustrations
Includes index.
0132420589 0132420414 (pbk.)
Marketing - - Planning - - Handsbook, Manuals, etc.
658.8/02
Marketing planning : - Englewood Cliffs, NJ : Prentice Hall, c1997. - xx, 364 p. ; illustrations
Includes index.
0132420589 0132420414 (pbk.)
Marketing - - Planning - - Handsbook, Manuals, etc.
658.8/02