Marketing planning : (Record no. 1370)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00440cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132420589 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132420414 (pbk.) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/02 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Taylor, James Walter, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Englewood Cliffs, NJ : |
| Name of publisher | Prentice Hall, |
| Year of publication | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 364 p. ; |
| Other physical details | illustrations |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing - - Planning - - Handsbook, Manuals, etc. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | ASCOT Library - Zabali Campus | ASCOT Library - Zabali Campus | Reference | 18/10/2019 | 658.8/02 | 054 G | Books |