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Rodgers, Dustin.

Essentials of strategic management / by Rodgers, Dustin. - Brooklyn, NY : States Academic Press , 2023. - x, 237 pages ; illus.

Includes bibliographical references and index.

Chapter 1. What is strategic management? --
Chapter 2. Processes of strategic management --
Chapter 3. Strategic analysis --
Chapter 4. Strategy implementation --
Chapter 5. Business strategies --
Chapter 6. Marketing strategies.

9781639896660


Executive management.
Strategic management.
Strategic planning.
Management.
Business planning.

Ref 658.40 R61e 2023

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