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Essentials of strategic management /

by Rodgers, Dustin. Published by : States Academic Press , (Brooklyn, NY : ) Physical details: x, 237 pages ; illus. ISBN:9781639896660. Year: 2023
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Item type Current location Collection Call number Status Date due Barcode Course reserves
Books Books ASCOT Library - Zabali Campus
Reference
Reference Ref 658.40 R61e 2023 (Browse shelf) Available 04507

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Includes bibliographical references and index.

Chapter 1. What is strategic management? --
Chapter 2. Processes of strategic management --
Chapter 3. Strategic analysis --
Chapter 4. Strategy implementation --
Chapter 5. Business strategies --
Chapter 6. Marketing strategies.

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