Introduction to travel and tourism /

Cajiao, Israel Tinoco.

Introduction to travel and tourism / by Israel Tinoco Cajiao. - Burlington, ON : Toronto Academic Press , c2024. - xii, 245 pages : col. illus. ; 26 cm.

Includes bibliographical references and index.

1. An introduction to tourism --
2. Role of labor in the tourism and hospitality industry --
3. Creativity and innovation in tourism business --
4. Strategic management in tourism --
5. Managing employee attitudes and behaviors in tourism --
6. Challenges and opportunities in the world of tourism --
7. Tourism supply chain management --
8. New business environment and trends in tourism --
Index.

"This book takes the readers through a general introduction to tourism. It also explains about the role of labor in the tourism and hospitality industry, creativity and innovation in the tourism business, strategic management in tourism, managing employee attitudes and behavior in tourism, challenges and opportunities in the tourism industry, tourism supply chain management, and new business environment and trends in tourism." -- Provided by publisher.


eng

9781774697177


Tourism — Management.
Strategic planning.
Hospitality industry — Management.

Ref 338.479 C12i 2024.