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Small business management: launching & growing entrepreneurial ventures /

by Longenecker, Justin G.
Additional authors: author. -- Petty, J. William. | author. -- Palich, Leslie E. | author. -- Hoy, Frank.
Edition statement:20th ed. Published by : Cengage Learning, Inc., (Boston, MA : ) Physical details: xxiii, 712 pages : col. illus. ; 28 cm. ISBN:9780357718803.
Subject(s): Petty, J. William. | Palich, Leslie E. | Hoy, Frank.
Year: 2023
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Item type Current location Collection Call number Status Date due Barcode
Books Books ASCOT Library - Zabali Campus
Reference 		Reference Ref 658.022 L85s 2023. (Browse shelf) Available Ref6580204686
Browsing ASCOT Library - Zabali Campus shelves, Shelving location: Reference, Collection: Reference Close shelf browser
Ref 657.42 H19c 2022 Cost management / Ref 657.48 St51p 2021 04655 Principles for financial accounting: IFRS edition / Ref 658 G87m 2022. Management / Ref 658.022 L85s 2023. Small business management: launching & growing entrepreneurial ventures / Ref 658.15 P17b 2022 C1 04609 Business analysis and valuation / Ref 658.15 P17b 2022 C2 04610 Business analysis and valuation / Ref 658.3 C67l 2023 Leadership & management: theory & practice /

Includes index.

1. The Entrepreneurial Life. --
2. Integrity, Ethics and, Social Entrepreneurship. --
3. Starting a Small Business. --
4. Franchising and Buyouts. --
5. The Family Business. --
6. Visualizing the Dream: The Business Model and Business Plan --
7. The Marketing Plan. --
8. The Organizational Plan: Teams, Legal Structures, Alliances, and Directors. --
9. The Location Plan. --
10. Understanding a Firm's Financial Statements. --
11. Forecasting Financial Requirements. --
12. A Firm's Sources of Financing. --
13. Planning for the Harvest. --
14. Building Customer Relationships. --
15. Product and Supply Chain Management. --
16. Pricing and Credit Decisions. --
17. Promotional Planning. --
18. Global Opportunities for Small Business. --
19. Professional Management and the Small Business. --
20. Managing Human Resources. --
21. Managing Operations. --
22. Managing the Firm's Assets. --
23. Managing Risk in the Small Business.

"This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business. Expanded coverage of the business plan highlights the Business Model Canvas while updates in financial statement coverage focus on the needs of small business owners. This edition remains as engaging and practical as the first edition that inspired the market more than 50 years ago." -- Provided by publisher

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