Essentials of marketing management / by Mithun Nandy.

By:

Nandy, Mithun [author.]

Material type: Text

TextPublication details: New Delhi, India : Crescent Publishing Corporation, c2023.Description: xxviii, 251 pages : illus. ; 25 cmISBN:

9788194975403

Subject(s):

DDC classification:

Ref 658.8 N15e 2023.

Contents:

Chapter 1: Introduction -- Chapter 2: Marketing environment and its marketing mix -- Chapter 3: Market segmentation -- Chapter 4: Consumer behavior -- Chapter 5: Marketing organisation and planning -- Chapter 6: Marketing information system -- Chapter 7: Marketing research -- Chapter 8: Product decision -- Chapter 9: Product related decision and strategies -- Chapter 10: Pricing decisions -- Chapter 11: Channels of distribution decisions -- Chapter 12: Marketing communication -- Chapter 13: Promotion decision-I -- Chapter 14: Promotion decision-II.

Summary: "This book will serve the purpose of a guide book to the students of under graduate (UG) and post graduate (PG) courses such as : Bachelor's Degree in Business Administration (BBA); Master's Degree in Business Administration (MBA); and Post Graduate Diploma in Business Administration (PGDBA). The above academic as well as professional courses which offered by reputed universities world-wide, up-to-date syllabus/curriculum have been considered while designing the contents in this book and hence the academic fraternities can refer this book to serve the purpose of a fundamental subject paper. All the up-to-date topics have been incorporated to make the book more versatile and hence will be of considered value to the students as well." -- Provided by author.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	ASCOT Library - Zabali Campus Reference	Reference	Ref 658.8 N15e 2023. (Browse shelf(Opens below))	Available	Ref6588004760

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Chapter 1: Introduction --
Chapter 2: Marketing environment and its marketing mix --
Chapter 3: Market segmentation --
Chapter 4: Consumer behavior --
Chapter 5: Marketing organisation and planning --
Chapter 6: Marketing information system --
Chapter 7: Marketing research --
Chapter 8: Product decision --
Chapter 9: Product related decision and strategies --
Chapter 10: Pricing decisions --
Chapter 11: Channels of distribution decisions --
Chapter 12: Marketing communication --
Chapter 13: Promotion decision-I --
Chapter 14: Promotion decision-II.

"This book will serve the purpose of a guide book to the students of under graduate (UG) and post graduate (PG) courses such as : Bachelor's Degree in Business Administration (BBA); Master's Degree in Business Administration (MBA); and Post Graduate Diploma in Business Administration (PGDBA). The above academic as well as professional courses which offered by reputed universities world-wide, up-to-date syllabus/curriculum have been considered while designing the contents in this book and hence the academic fraternities can refer this book to serve the purpose of a fundamental subject paper. All the up-to-date topics have been incorporated to make the book more versatile and hence will be of considered value to the students as well." -- Provided by author.

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