Bachelor of Science in Forestry

Abstract

This research study was conducted from October to December 2022. Interview and survey-questionnaires were used in obtaining the data. The respondents were 14 rattan-makers residing at Barangay Ditale, Dipaculao, Aurora, and two (2) major customers. The results show that the most common rattan species used in product and furniture-making were Tumalin (Calamus mindorensis Becc.) and Palasan (Calamus merrillii Bec.). The main criteria in choosing rattan material for furniture and handicrafts production were flexible and strength. The rattan-makers experienced different challenges in promoting their products such as lack of laborers and lack of financial support. On the other hand, the most effective promotional strategy for their rattan business is personal selling and word of mouth. Most of them utilized social media platforms such as Youtube, telegram and messenger to reach other possible customers in distant places. In terms of the products sold, it shows that most of their customers are within the locality. According to costumer's preference, the most noticeable quality of rattan is strong and eco-friendly as they are satisfied with their purchase.